We are Alessandro and Cecilia, founders of MiaMily, and we are also parents of Mia, Emily and Noah who inspired us to create our HIPSTER Plus 3D baby carrier

We are co-founders of MiaMily and also parents of Mia, Emily and Noah, who absolutely love to be carried and stay close to us whether we are at home in Switzerland, or traveling around the world. As parents of 3 kids, we are always searching for ways to simplify our busy lives and to find ways to minimize any unnecessary frustrations that comes with parenting and that's the philosophy that pushed us to create the HIPSTER PLUS, the one and only carrier you will ever need.

We are also conscious that just because we want to be good parents, it shouldn’t mean that we have to sacrifice the design and aesthetics of a solid product. Using our first hand experience with our children, we aim to bring you high-end, quality, ergonomic products, to provide smart solutions for smart babies.


We launched our HIPSTER Smart, and within a month it won the JPMA Innovation award as well as Mom’s choice award

Back in 2016, I asked our MiaMily ambassadors what new features they would love to see in the new HIPSTER Smart carrier. Based on these suggestions, our designer came up with the concept to have a removable purse. We made a sample and tested it with 8 month Emily only to realize the removable purse would get too heavy and it didn’t look nice so we went back to the drawing board. It took another 15 more redesigns before we finally settled on the current design!


"We really wanted to use neutral colors, so that a dad would feel comfortable using the HIPSTER"

Cecilia Tsai, Co Founder of MiaMily


The story of how we launched MIAMILY
and launched the HIPSTER, In just 30 days!

Were selected as Kickstarter Staff Picks within 24 hours of launching

Hit our $25,000 target in 6 days

Reached 270% of target goal in 30 days

Amongst nearly 10,000 other Design projects, remained at the top of the search list

Hit our $50,000 stretch goal in 21 days

Nearly 600 backers in over 30 different countries validated their personal need for HIPSTER

One BIG thank you and shout-out to all our backers and supporters, who helped kick-start MiaMily from an idea into a global business!

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